For Cash-Pay & Specialty Networks

From four days to under an hour.

Cash-pay patients don't wait. They research. They evaluate. They pick the first practice that answers. The industry response time is four days. Forum Health cut theirs to under one hour and watched their practices stop growing incrementally and start compounding.

<1 hr
Response time (from 4 days)
3.2x
Lead-to-booked conversion
+38%
Patient LTV, year one
35+
Locations at Forum Health
The cash-pay grind

Four problems. Every network.

Cash-pay specialty is a different operating model. The workforce maps to the pains that define the economics.

01

Response time is the conversion funnel

Industry average is four days. By day two, the patient has booked with a competitor. Luna responds in under an hour, 24/7, and books the consult on the first call.

02

Multi-channel lead capture without leakage

Paid ads, SEO, referrals, website, web chat, patient portal. Most cash-pay networks run these channels separately. AI Front Door consolidates every lead into one pipeline with closed-loop attribution.

03

Long patient LTV requires engagement

Functional medicine and specialty cash-pay LTV stretches over years. Luna runs ongoing engagement, reactivation, and care gap outreach. +38% patient LTV in year one at Forum Health.

04

Growth without incremental staff

Cash-pay networks scale by adding locations, not by adding front desk per location. The workforce carries the operational load at the platform level.

Cash-pay outcomes

The practices stopped growing. They started compounding.

Portfolio averages from deployments at cash-pay specialty and functional medicine networks with six or more months in production.

3.2x
Lead-to-booked conversion
<1 hr
Response time (from 4 days)
+38%
Patient LTV, year one
68%
Self-book rate
How it plays

From first search to lifetime patient.

The workforce owns the full lead-to-LTV arc. Every step is an opportunity the cash-pay competitor is leaking.

01
Capture

Lead arrives from any of six channels. AI Front Door catches it, verifies intent, books or routes within minutes.

02
Convert

Luna calls within the hour. Real conversation. Books the consult against real scheduling rules. The patient is booked before they search again.

03
Retain

SteerNotes captures the visit. Luna runs ongoing engagement. Care gaps surfaced and worked. The patient stays engaged across years.

04
Compound

Reactivation campaigns. Referral programs. Service line expansion. The platform doesn't just acquire patients. It compounds them.

Cash-pay proof

Forum Health: from 4 days to under an hour.

Forum Health · 35+ locations · Functional medicine
"Response time went from 4 days to under an hour. The practices aren't growing incrementally anymore. They're compounding."
Jennifer Hagerman, Chief Growth Officer, Forum Health
3.2x
lead-to-booked conversion
+38%
patient LTV, year one

The workforce that compounds.

Cash-pay specialty is a compounding business. Every retained patient is next year's revenue plus the referral. Steer's workforce captures the lead, converts it, documents the care, and runs engagement for years. One platform, one patient thread, compounding.

Compound the growth curve.

See Luna respond to your real leads, AI Front Door book against your real templates, and the workforce run ongoing engagement across your locations. 3 to 4 weeks to live.